E15 Experts are leading thinkers and practitioners from developed and developing countries reflecting a wide range of perspectives on trade and sustainable development. The experts’ participation in any E15 activity is on a personal basis and does not represent an official commitment of the organisations they are affiliated with.


Jim Cannon

Founder and CEO, Sustainable Fisheries Partnership

MSc and MPhil in Environmental Economics and Fisheries, Imperial College London. Founder and CEO of the Sustainable Fisheries Partnership (SFP); Advisor on seafood sustainability for McDonald’s and Walmart. Former: Staff, Conservation International; Editor, UN-FAO World Review of Marine Fisheries. Launched the first Fisheries Improvement Partnership (FIP) in 2002 and the first Aquaculture Improvement Partnership (AIP) in 2007. IntraFish Person of the Year 2009.