E15 Experts are leading thinkers and practitioners from developed and developing countries reflecting a wide range of perspectives on trade and sustainable development. The experts’ participation in any E15 activity is on a personal basis and does not represent an official commitment of the organisations they are affiliated with.


Willem-Jan Laan

Director of External Affairs, Unilever

Director of External Affairs, Unilever. Former: Agricultural Economic Adviser, Unilever; Head of the Trade Policy Division, Dutch Ministry of Agriculture. Represents Unilever in external associations like CIAA and BUSINESSEUROPE in Brussels (areas: Agricultural Policy, Trade Policy, Biotechnology, Sustainable Agriculture and Renewable Energy), including as Chairman, Committee of Multilateral Trade Policy of VNO-NCW (The Hague); Chairman, WTO Agriculture Working Group of the Confederation of European Business (BUSINESSEUROPE); Vice-Chairman, Food and Agriculture Committee of the Business and Industry Advisory Committee to the OECD (BIAC); and Vice-Chairman, Trade and Competitiveness Committee (TCO) of the Confederation of the Food and Drink Industries of the EU (CIAA).